Posts tagged PPC management company

PPC Advertising And Its Costs

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1 year ago
by Joseph in

Do you have a Pay Per Click (PPC) advertising campaign? Are you paying too much for clicks? According to Jupiter Research, the average click price jumped from $0.26 in 2003 to $0.29 in 2004 and $0.47 in 2009. And that’s only the price for an average keyword. How much more for a more coveted keyword? The cost of Pay Per Click advertising is evidently on the rise.

The price for the top spot on Overture.com for “data recovery” is currently $4.30 each click. Google displays an average cost per click of $9.10 for that keyword. For a single click, that’s quite expensive. But do you get what you’re paying for. If you have proper PPC management with the right PPC management company, there’s a big chance you would.

In the world of Pay Per Click advertising however, there are the so-called bogus clickers who click on your PPC ads without the real intention of buying your product, but still results in you having to spend for that click; and there are a lot of them out there. This practice of skewing PPC advertising data by producing illegitimate hits is click fraud. Some statistics claim that as much as 50% of PPC advertising in some competitive categories could be the product of click fraud.

“John Squire, vice president for product marketing for Coremetrics, which provides consulting and Web analysis for online merchants like Eddie Bauer, OfficeMax and CompUSA, estimated that the company’s clients were spending about $10 million a year on fraudulent clicks. That is, they are spending about $10 million on consumers that are not there.”

Click fraud is done by traffic affiliate partners of PPC search engines who make a commission on paid clicks generated by their website visitors and by competitors who want to decrease the effectiveness of your PPC campaign. Some of them even hire human clickers or use automated programs that click on paid listings for them.

Knowing this, although you would quickly get visitors to your website this way, Pay Per Click advertising should not be your only means of getting targeted traffic to your website. It’s important that you constantly monitor your PPC advertising campaign to make sure that everything is going on as planned. Your PPC management company has a team of experts to effectively do this for your campaign and a whole lot more. Bear in mind that you don’t have to pay much jmore than you have to for a successful PPC advertising campaign; but it all begins with proper PPC management with the right kind of people.

Online Marketing: PPC Advertising And Natural SEO

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1 year ago
by Joseph in

If you’re new to online marketing, you might be using every possible way to market your website including Pay Per Click (PPC) advertising and search engine optimization (SEO). If so, then you’re doing it right. According to the iProspect Outsourced SEO Metrics & ROI Study, 35% of the surveyed organizations that promote their websites with natural SEO and PPC advertising recognize a higher return from SEO, compared to just 11% of marketers who report that PPC ads produce higher ROI.

Though PPC advertising can be a good addition to your internet marketing activities, if you don’t have a reliable and qualified PPC management company to market your website, you musn’t focus much on paid search advertising. A better return of investment is the result of proper PPC management and natural SEO. This may involve a lot more work but in the long run, you’ll receive much better results.

To acquire a positive ROI, it is very crucial that your web pages and keywords are optimized for high search engine rankings. You will get a positive ROI from the natural and paid search results if you optimize keywords that entice only the right visitors that are interested in buying your products or availing your services. Experiment on which keywords work best for your website to get the desired results.

Getting a positive ROI with PPC advertising also depends on the appropriate keywords you use on your advertising campaigns. Together with the right keywords are producing the perfect PPC ad text. Using the wrong texts or keywords can be disastrous to your campaign and your wallet; you would be paying way above the budget without even acquiring the sought-after results. But with the perfect keywords and texts, a productive PPC advertising campaign is just right around the corner.

To get a better ROI with your online marketing campaigns, working with a qualified PPC management company can greatly contribute to the success of your PPC advertising and your SEO campaigns. Proper PPC management and search engine optimization (SEO) are your partners in getting that much needed targeted traffic to your website.

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