One of the perks of creating your own work schedule is the ability to work in your pearl izumi shorts, any time of the day. However, the tougher components of being responsible for your own business are actually getting clients. Self-promotion is tough for many people to deal with, but it’s part of owning your own business that you have to come to terms with.

Whether promoting a mongoose mountain bike, or any number of products or services, you have to reach out to potential clients. You want people to know that you are doing something (or selling something) of value. This requires getting over the fear of the dreaded salesperson technique. It doesn’t have to be like that at all, but you do have to have enough courage to talk about what you have to offer.

Online marketing has taken over, and as a result people have forgotten about their offline marketing tactics. The secret to a successful freelance business is the ability to be able to market both off and online effectively. Using one without the other is not working to your maximum potential.

How do you introduce yourself and what you do when you meet new people? Do you simply say that you work from home? Well, its great that you work from home but that doesn’t mean anything to the people you’re meeting. However, if you explain that you are a freelance writer providing content and editing services, this clarifies exactly what you do. It may even help convert a new acquaintance with becoming a new client.

Do the friends and family members in your life know what you do? When what you do is clear to them, they can better explain your services to others. Family and friend acquaintances can often lead to new clients. This means making sure the people in your life know what you do is important! If you don’t, you’re neglecting word of mouth marketing.

Remember the business card? It may sound like an old practice compared to all the new savvy technology you may be accustomed too – but this is still an essential practice. It’s important if you’re selling diamondback bikes, or promoting your freelance business. Always have some on hand to give to new acquaintances. Include your name, URL, relevant telephone numbers and email address.

The responsibility of promoting your business falls on you since you are a freelancer. You are your own boss, and although this comes with some perks it also entails a lot of responsibility! Having an effective marketing strategy both offline and online can easily help boost your business, and your bottom line.