Quantum Leap #8: Communicate in 12-D

Leading at Light Speed is a new leadership book by Eric Douglas detailing the 10 Quantum Leaps to build trust, spark innovation, and create a high-performing organization. Chapter 8 is all about Workplace Communication.

To begin, you need to know which unified message you want to convey – regardless of the audience. We can think of communication by the term “message box”.You will have one to three key messages that will contain the power and drive of you communication. If you’ve digested the earlier chapters in this book, then you know where to look first: at your purpose, core values and vision. The heart of your message should be the impacts and outcomes that you are trying to achive.

For example, if you want to calm a worried customer let your message Box clearly show that the highest priority is still the “customers and employee’ safety”.If you are asked how the company will deal with financial setbacks, immeadiatly make it understood that the highest priority will still be the customers and employees safety.The Message Box can and should be the base of all the communication. It will be hard to stay in the box. It can feel repetitive and creatively stifling. But, in the terms of consistency and trust building, the effort is well worth it.

Remember that your message box should contain 1-3 simple messages. These are the things you would want every one of the groups listed above to hear. Yuor message should be able to speak to all kinds of people, not simply one target audience. People will always hear differant messages, but over time they’ll come to realize how much oppertunity your company really offers. On the other hand, if all your communications are driven by your company’s purpose, core values and vision, people will sense the level of commitment and integrity.

For example, the message box for a company that specializes in analyzing key indicators of future performance of publicly traded companies might be: “Our vision is to be a world leader in helping investors to realize long-term yields on their investments. We are guided in everything we do, by our core values of innovation and integrity..And although it may not look that way from the start, it can be that simple.

Take this free work survey to see if your organization practices the 10 Quantum Leaps of high-performing organizations.

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